Away Days are practised by many businesses to boost motivation, discuss the company’s strategy and bond the team outside the usual office environment.
So where to start if you are about to plan yours?
- Start with setting CLEAR GOALS and KPI’s
Questions like: “What are you planning to achieve?” and “What impact will it have in a long term?” will help to structure the day, select the activities and venue.
KPI’s are also a great way to set and measure targets for the day. KPI’s allow you to track your progress over the day and see how well your away day matched up to the goals you set during the planning.
- Make sure you KNOW YOUR ATTENDEES
It’s crucial for the event’s success to tailor the activities to the attendees. Main things to keep in mind:
- company culture,
- the age group on average
- the structure of your organisation
- and the number of people
- Plan how to ENGAGE the audience
Audience engagement is usually one of the strongest KPI’s and has a strong influence on the overall event’s feedback. Long presentations and monologues can lower concentration and energy levels, so it’s better to mix them with interactive parts.
- Prepare RELEVANT ACTIVITIES
Looking at the company’s age and culture can be the key to choosing activities. Is your company a more young and informal one or more mature and structured?
It’s important to be clear with your colleagues as to what they can expect from the day. If one of your ideas for corporate away days is to take part in fun and creative workshops then this is what you should tell your attendees. In a similar vein, if your away day is more focused on brainstorming and developing ideas in a new environment, you should also give your attendees an idea of what to expect.
- Choose the right VENUE
Can you easily access it by public transport? Do you need to provide the transportation, perhaps in the form of a minibus or a coach?
Will you require outdoor space or special catering options like a marquee for example?
Does the venue offer enough space flexibility for more formal meeting sessions and gala dinner to celebrate the successful day?
- Be prepared for a POST EVENT follow up
In order to make the most of your away day, it’s crucial to think about the post-event follow up. Not only in analysing to what extent your goals were achieved, but also what your newly motivated staff can channel their energy into when they get back. Think about using the away day as the kick-off day for a project that will be starting when you get back into the office.
With systematic planning and smooth execution, your away day is guaranteed to be a huge success and it will reward you with a great boost of motivation and increased productivity.